what is pay per click marketing?
Pay per click (PPC) marketing involves paying a certain amount to a search engine company every time your advert results in a click that takes someone through to your website. In Google, these adverts are known as Google Adwords and they appear on the right hand side column of search results.
Paid search engines deliver results. By definition, they only provide qualified, targeted traffic – in other words people don’t find you by accident.
With a well researched, well monitored PPC campaign – often through Google Adwords – you can achieve very cost-effective promotion for your website. The most important part of creating successful campaigns is to regularly monitor the results, and we can help you with that too.
For larger PPC ad campaigns Lemoneye work with a specialised online marketing agency, helping companies run cost-effective online marketing campaigns using PPC advertising on search engines like Google & Bing or on Facebook.
creating effective PPC adverts
PPC can reveal more about your customers’ online habits than other methods of marketing and can be targeted to any location, from a 20 mile radius to the whole globe.
One of the huge benefits of PPC is the ability to target and refine it, filtering out unproductive enquiries, so that only those who are interested in your products and services come to your website.
It is therefore very important to refine your advertising to make sure that you’re keeping costs to a minimum and achieving the best ‘bang for your buck’.