frequently asked questions

Yes. We can assist you in developing a marketing strategy that will promote your web site in your local area. What this mainly means is making sure your web site can be found in major search engines (like Google) using local search phrases (eg “greengrocer Heathfield”).

Additionally there are many small search engines that list businesses locally. Some of these we have strong relationships with and can develop a localised marketing campaign for your web site. We also use other local media to promote sites.

The most important thing to do is promote it. Put your web site address on all your business paperwork, letterheads, business cards, promotional materials and advertising. Add attachments to all of your outgoing emails.

In this way your web site can work most effectively for you as a port of call for your clients to find out all about you.

The internet is a made up of a massive network of computers that are all permanently connected to each other via cable, satellite and telephone systems spanning the entire globe. Each of these computers holds information about where web sites are stored, so when you go looking for a particular site you get steered to the correct place.

A web site is made up of files that link together via ‘hyperlinks’.

The term ‘hosting’ refers to the computer where the web page files that make up your web site are stored, so that they are accessible via the internet. Without hosting, your web site cannot exist.

Yes you can, although we do not recommend it for commercial web sites. For a start, your web site address would usually include your internet service providers (ISP) name so that they gain more marketing exposure. (e.g. http://homepages.isp.com/yourname).

Secondly, this web space is usually limited in some way, either by capacity or by functions. Some of the web sites that we design require specialised programming in order to make them work, and it is common for ISP web space to deny this type of activity.

A domain name can help to increase your brand awareness. Instead of having www.yourisp.com/yourname, your web site address can be www.yourname.com. Firstly, this is easier to remember, plus it repeats your company name or slogan to your prospective visitors and clients.

There are two schools of thought on this. The first, and most common, is to have your company name or brand as your domain name (such as www.lemoneye.com).

The second type of domain name is one that contains keywords that explain about your business. An example of this would be www.webuildwebsites.com. We can help you brainstorm the right domain name for your business.

Yes. Once your web site has been developed and uploaded to your hosting space, the whole world will be able to see it. Of course, if your web site is selling or promoting a regional product or service, we can assist you in promoting it more locally. If your product or service is an international one, then the Internet is the medium for you.

From a simple site of a few pages to a sophisticated e-commerce online store, most businesses now recognise the need for a corporate website.

A quick surf round the world wide web soon throws up a lot of sites that are either badly put together or fail to deliver any commercial benefit back to the business. These are usually the ones that were created because someone said the company ought to have a net presence without really working out what they wanted it to do.

A good site includes the following:

Business name and logo
Brief description of your business activity
A summary of your products or services
Your business address, including contact telephone number, fax number and email address
A contact name
Opening hours
A photograph of your product, services and business activity
An opportunity for feedback

A crucial issue is security. Consumers are nervous about buying online and stories of credit card fraud abound. So you not only have to be sure that you’ve found a secure way of processing credit and debit card transactions – you also have to communicate this to the customer.

We are experienced at setting up secure payments solutions with a variety of providers, and we can offer you advice as to the best solution to suit your needs including installing an SSL certificate to add the green padlock to your site that your customers will expect as a sign the site is secure.